(Preemptive apologies to my non-Instagram readers.)

Let’s address the elephant in our collective virtual room:
Why do we spend endless hours photographing nature but very few actually defending it?

Social media is famous for its ability to escalate social movements for change. Consider the Egyptian Uprising, #Ferguson, #BlackLivesMatter, #BringBackOurGirls, and the #IceBucketChallenge for a start. But all of these movements were/are centered on Twitter, with Facebook as a sidekick. What about Instagram?*

This fall, Socality Barbie brought Instagram’s #liveauthentic movement’s artificiality into light. The press went wild, attacking the culture for it’s glaringly obvious inauthenticity. In my favorite article, Hilary Oliver argues compellingly that the #liveauthentic culture is a cry for meaning from the millennials’ that stems from our suburban, programmed, and privileged childhoods (read here).

These criticisms are fair, but I’d like to add my own.

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